With over 15 years of experience across product, CX, and digital transformation, I have led the design of banking and financial services experiences in highly regulated environments.
I contributed to shaping Saudi Arabia’s digital banking landscape through my work on d360, focusing on customer journeys, product structure, and scalable service models. I also led the development of an award-winning white-label mobile wallet solution, recognized at Africa Arena.
Beyond delivery, I supported the publication of SAMA’s first fintech report, contributing insights on the evolving financial ecosystem and opportunities for innovation within a regulated landscape.
I build product and service experiences that turn complexity into clarity aligning client needs, business priorities, operational models, and scalable delivery.
Led the experience design for one of Saudi Arabia’s new digital banking propositions, helping shape key customer journeys, platform experiences, and service interactions across the proposition.
The work focused on translating customer needs, business ambition, and regulatory considerations into practical digital experiences that could support acquisition, onboarding, engagement, and long-term growth.
This required cross-functional collaboration across product, technology, business, and delivery teams to ensure the experience vision could move from concept into execution
I bring a structured approach to defining product direction, ensuring design strategy aligns with client needs, business objectives, market expectations, and delivery feasibility. My focus is on shaping meaningful product outcomes, not just interfaces.
I am experienced in managing complex streams of work across multiple stakeholders, helping define priorities, frame initiatives, and move product efforts forward in a way that is practical, scalable, and aligned to broader strategic goals.
A key part of my background has been working directly with clients and senior stakeholders to understand requirements, present solutions, and build alignment. I am comfortable leading discussions that require both strategic clarity and technical confidence.
I have worked in sectors where compliance, governance, operational dependency, and precision are critical. This has shaped an approach that balances innovation with control, ensuring product decisions work in the real world, not just on paper.
I look for opportunities to improve product experiences, internal processes, and delivery models over time. This includes reviewing emerging technologies, identifying areas for innovation, and strengthening how teams move from insight to execution.
I’m passionate about shaping products and service experiences that help organizations simplify complexity, improve client outcomes, and deliver with confidence in demanding environments.